I design and sew unique clothing items for babies and children, with a focus on fun and nostalgia, from east London.
Meet Erin and Arthur
Erin and Arthur are very special characters in my life. They are both well past the toddler stage now, but no less special to me. It was them who gave me the idea for this business, because I simply loved making clothes for them. There is something inherently cute about children’s clothes, and making them makes me feel happy.
I really don’t like the throw-away fashion culture. I upcycle my items from carefully sourced retro and vintage fabrics.
I focus on comfort and practicality with all my items. I also think of my clothes as gender neutral – no pink for girls and blue for boys here!
All my dresses and dungarees are reversible! Simply flip them round and you have a different pair. Practical and fun.